Logo Design |
Why is the right logo design important?When you are driving down the street and see a gold "M," even your two-year old knows what it represents. You don't have to see the name of the restaurant to know what it is. When shopping for athletic shoes and apparel, you know right away what the check mark on the side means. Which major auto manufacturer uses a plus sign? Which one uses an oval? What color is that oval? Which one uses a pentagon? How about a sheep? Is the sheep male or female? These are all examples of good logos. These logos (when added to some great ad campaigns) produce brand recognition. What that means is that the consumer knows at a glance which restaurant they are approaching on the interstate, which brand of shoes they are looking at, and which auto manufacturer makes that cool looking car parked next to them in the supermarket parking lot. If you like the car, you may go to a dealer to look at one like it, or you may surf the web to find one. To do either of these things, you just need to match the logo on the site or the dealer's sign to the logo on the car. Your logo should do the same thing. It should be easily recognized. When looking at marketing or advertising your product, your logo is the most important part of your business. It should be eye catching, distinct, and original. Eye Catching LogosThe example of your two-year old recognizing the golden "M" is a good indication of a good eye catching logo. No matter where it is: in print, on a sign, or on TV - if you see the golden "M," you notice it and you know who it represents. If you went to the moon and saw the golden "M," you would know that you could get a burger and fries there. Distinct LogosA distinct logo sends a clear message. Going back to the golden "M" -if you see it, you don't ask yourself what it represents; you know. You could be half asleep on a Saturday morning and still find breakfast on the way to soccer. Original LogosBesides the fact that most logos are registered trademarks and duplicating them is against the law, it also makes good business sense to be original. For instance, if you tried to advertise mud flaps with a golden "M," you would probably draw more customers looking for a burger and fries than customers looking for mud flaps. How are good logo designs created?The best way to start the design process is to ask yourself these questions:
These questions and others will help you decided what kind of logo design will be best for your company. If you would like help with your logo design, the designers at Amazing Art and Graphics would love to help you. Our top designer has over 20 years of experience designing great logos and we offer logo design at affordable prices with free consultation with every order. For more information, click here. Contact a designer. Email here; call 608-604-WEBS (9327); or write to Amazing Art and Graphics, P.O. Box 148, Richland Center, WI 53581 |
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