Multimedia

Campaigns

Some things to consider:

Budget:  

How much money is in your advertising budget and how much can you afford to spend on this media event.

 

Sources: 

Where do most people look for information about your particular business or organization?  Can you link to other sites and get a link back?  Should you put an ad in the newspaper, on television, on buses, on bill boards, on the radio, or in magazines?

 

Readiness: 

Is your site ready to be launched?  Do search engines find it easily?  Are you ready to have visitors start using the site?  Maybe you want to do a "mini-launch" to start getting visitors slowly.

 

Purpose: 

What is the purpose of your site?  Do have an eCommerce site ready to make sales or do you simply want a placce where current customers or members can get updated information?  If you are launching an eCommerce site, you are going to want to do a bigger event than if you are launching a site to update members.  In fact, if your site is an update site, then sending an email to members letting them know the site is done and ready for them to start using should be sufficient (don't forget to include the url - site address - in your email).